Marketing · 30 Aug 2014 · 1 min read

How Twitter can help your business marketing online

Twitter is a free social network built around short posts, known as tweets, that let a business share updates and talk to customers directly. It isn’t as large as Facebook, but its user base is an engaged one — when a business tweets something, its followers tend to actually see it.

Why it’s worth using for business

Twitter gives a business a free, direct channel to its audience. Sending a tweet costs nothing and reaches followers instantly, unlike a mailer or a print ad. It also supports two kinds of communication at once: broadcasting an update to every follower, and replying to one customer individually — which builds the kind of relationship a purely one-way channel can’t.

Plenty of businesses already use Twitter well, which means there’s a track record to learn from rather than a blank page to figure out alone.

Getting started

Treat Twitter like any other customer channel: post updates worth reading, reply to the people who engage with you, and use it to surface real feedback about your product or service. Done consistently, it becomes one more way customers can reach — and hear from — your business.