Blog

19 Dec 2019 · Company news · 2 min read

A three-year agreement with the Industrial Training Institutes of Shimla and Sunni to align their training curriculum with real industry needs.

23 May 2019 · Content writing · 2 min read

What makes a salesperson genuinely effective, and why a website's copy needs the same instinct for what a visitor actually wants.

30 Mar 2019 · Content writing · 2 min read

Buyers increasingly research before they buy — good content is what earns their trust long before they're ready to talk to sales.

7 Dec 2018 · Marketing · 2 min read

Printed brochures still do something digital ads don't — give a customer something to hold, read at their own pace, and pass along.

29 Sep 2018 · Content writing · 2 min read

Balancing keywords against readability so SEO copy still ranks, without reading like it was written for a search engine instead of a person.

9 Nov 2017 · Content writing · 2 min read

Traffic without sales usually means the copy doesn't speak to what the visitor actually wants — here's how to fix that.

29 May 2017 · Content writing · 2 min read

Generic advice doesn't build a returning readership — why blogs that promote a business need writers who actually know the domain.

2 Mar 2016 · Marketing · 2 min read

Press releases still earn trust, backlinks and press coverage that paid advertising can't buy, at a fraction of the cost.

12 Aug 2015 · Content writing · 2 min read

Engineers and developers rarely have time to translate their own work into plain language — here's what a dedicated technical writer adds.

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