Marketing · 2 Mar 2016 · 2 min read

Why press release marketing is important

Press release marketing is a solid way of sharing news with the people and companies who matter to your business. A well-received press release builds trust, and once that trust is established, it tends to bring in business from all over the web and beyond it.

There’s a real distinction between advertising and a press release: advertising sends a creative message meant to sell, while a press release gives out information that’s genuinely newsworthy. If a business has real news to share, its stakeholders deserve to know about it — and a press release is usually the simplest way to do that.

Announces company news and events

A press release is the simplest, most cost-effective way to let people know what’s happening at a company. Product launches, acquisitions, awards, trade shows and new contracts are all newsworthy events that can reach a wide audience this way.

Supports search engine optimisation

Frequent readership of online news sources by search users is another reason press release marketing has stayed relevant. Search engines give real weight to press releases because of their newsworthy content, and a well-written release can be published across multiple sites — sites that, in turn, link back to yours and help both page ranking and SEO.

Boosts public relations activity

A genuinely interesting, well-presented press release gets picked up by reporters and journalists. Coverage on radio, television, in newspapers or on other online platforms gives an organisation’s public relations activity a real boost.

Supports branding efforts

A well-linked press release surfaces when people search for a company, letting a business selectively promote the content most relevant to its customers and build a stronger brand around it.

An inexpensive marketing method

Press release marketing costs relatively little compared to other promotional activities. Working with a professional distribution service costs more, but a business can also run this in-house, using existing staff and free press release websites.

Conclusion

Any business, small or large, can benefit from press release marketing. Whatever the industry, if there’s real news to share, a press release remains one of the simplest and most cost-effective ways to share it.