SMEs & local businesses

SEO and lead generation for an inventory management platform

The client runs an inventory management platform for tracking movable and immovable assets, and came to us with a site that wasn’t showing up in search and wasn’t converting visitors into leads — a familiar starting point for the SMEs and local businesses we work with.

We restructured the site around a keyword strategy, merging and removing pages that were splitting search value across near-duplicate content, and added a dedicated landing page for lead capture. Alongside the rebuild, we ran the same local SEO, paid advertising and content programme we run for other clients — local SEO, Google and Facebook advertising, and a content and email programme to keep organic traffic and leads growing month over month.

Targets agreed with the client at the outset: a 70% lift in organic traffic, a 60% lift in conversion rate, and 15 additional leads a month.

Tech used

• Search engine optimisation
• Google Ads
• Facebook Ads
• Local SEO 3-pack
• Social media marketing
• Content marketing
• Email marketing